Founded in late 2010, HowMuchIsIt was designed to help the ordinary consumer find out what the costs of things are in life.
As of 2014, the site, which claims to want to "become the “Wikipedia” of cost helping guides" boasts more than 4,000 cost helping guides that are unique, interesting and informative. Scout expenses from surgery for a pet to getting a college degree to buying a violin or hockey gear.
Content is offered along with links to sources used in the process. The site has been quoted by Bloomberg, The Wall Street Journal, Cracked.com, Bank of America and more.